One Of The Best Ways To Build Your Business Is Through Facebook Groups

We use Facebook to reach out and stay in touch with friends and family no matter where they are. That is how our love affair with this application all started. Years have passed, and Facebook has become both a personal and professional tool to connect with people and ultimately allow businesses to promote their products and services.

Starting your own business gives you the challenge of making your presence felt and allowing people and other businesses to exchange ideas and information through social media. It was just a matter of time that people would band together as groups to interact more closely among themselves about common interests that they share. Many entrepreneurs can attest to the fact that Facebook allows them to further their knowledge, skills, and business interests so much so that agreements and deals are forged and networks are expanded even more. Find out how you can leverage Facebook groups to build and grow your business.

It was just a matter of time that people would band together as groups to interact more closely among themselves about common interests that they share.

How to find groups that are right for you

It is not uncommon to find “closed” or “private” groups where you would need to request membership or access and wait for “approval” for you to join. This is alright, and you could still pursue your request because these groups have some criteria for joining in terms of area of interest, identity, or at times, if you’re able to sign up for training or an e-book. What’s important is that once you can gain access to this type of group, then you increase the probability of widening your network, especially after interacting with the members. Facebook has also been designed to suggest to users groups that they may want to join, and this is a great opportunity for you to seize to find more groups whose members share your interests.

Successful entrepreneurs who have been able to take advantage of Facebook groups for their business recommend that

• You should consider joining groups that have a minimum of 500 members but not to exceed 10,000 for you to have a group size that’s manageable yet wide enough to reach.

• You should look at groups where the members are actively participative in sharing and commenting on information, and not those who are focused on promoting, directly and indirectly, their products and services.

• You should join groups that are not competitors in your space.

What you should do after joining

Don’t spend too much time posting, replying to questions or commenting. Rather, utilize the “search” tool in Facebook to look for keywords associated with your business and then take part in discussions that are important to your business.

In this way, you target those interactions which would impact on your business. Once you become a member of a group, test the waters to find out if the members share your interests and determine if they fit the mold of your ideal clients. Don’t be afraid to introduce yourself to the group. Write a post about you and your business (without really actively selling your business), and see what response you’ll get. People who would drop in positive comments or throw you some questions may be a good sign that continuing with the group is worth your while.

What you need to look out for

Give it some time to see what happens after you begin posting insights and responding to queries. You would perhaps encounter people sending you a private message to signify an interest to what you have posted or what you do in general.

You may also have many “likes” in your posts, and you can take note of these members that have taken the first step in letting you know that they are somehow interested in your business. In other words, you have to be sensitive to these signs to determine if you can ultimately convert these into revenue.

The possibility of expanding your network and allowing more people to notice you and your business does not end with your interactions with your fellow group members. Remember that they know other people and businesses as well outside the group that can very well be turned into referrals.

The question isn’t ‘What do we want to know about people?’ It’s, ‘What do people want to tell about themselves?” – Mark Zuckerberg

The groups you would want to consider

So if you seriously want to explore the potential of Facebook groups for your growing business, you may want to take a look at this list and consider joining them:

It is highly likely that there are other groups out there that are also worth exploring. Whatever your choices would be, take advantage of Facebook groups to gain the mileage for your business. And when you do join, do not lurk, but engage!